New patient, general dentistry, cosmetic, emergency and fees pages already written, with compliant enquiry forms and an online booking calendar.
- What it is fixing
- A stock photograph of a smile, and nothing about the dentist, the sedation or how anyone pays for it.
- What changes
- New patient, hygiene, implant, orthodontic and cosmetic pages written to be read while anxious, rebranded to the practice before handover.
- Where the money is
- High-value dentistry is chosen on reassurance. A site that reassures is the part a principal defends to their partners, which is why it survives budget review.